Plan
Today,
Prosper
Tomorrow.
Enjoy
Life

Real financial advice isn’t just about switching your super or ticking boxes. It’s about having the right conversations, understanding your life, and creating strategies that give you clarity and control. We take the time to get to know you, your goals, and your challenges, so we can help you build a financial future that truly works for you.

The Latest

Financial
life
stages

Your wealth journey is like climbing a mountain.

When we are young, the summit seems far away but don't worry, we can help you climb faster and smarter by providing you with the right tools and strategies. And as you near the peak, your mindset changes from getting to the top as quick as possible, to taking less risk so you do not suffer a misstep and metaphorically falling down the mountain. In other words, we are there to guide you and stop you going backwards financially by being too risky with your finances at the wrong point in time.

And when you finally get to the summit and hit retirement, you want to make sure that you gave it your best as the mountain, the better the view from the top.

Whichever stage you are at in life, we have you covered.

35 — 49

I want a pathway to financial freedom and I know I could be doing better with my finances

Learn more

50 — 64

Am I on track financially and how do I achieve my retirement sweet spot?

Learn more

60 +

Help me protect my wealth and generate strong passive income

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How
we
can
help

Why
we're
different

We measure our success based on your satisfaction.

Learn more about our founder and philosophy

We practice what we preach

When it comes to money, should you listen to people who tell you one thing but do something else themselves? We follow the same strategies and invest in the same opportunities as our clients.

No stone unturned

We pride ourselves in putting forward opportunities to our clients that they would not be able to source themselves. If it is worth investing in, we are across it. Property, crypto, private equity, stocks, ETFs, private credit - you name it, we'll discuss it with you.

History of excellence

Our founder James Gerrard has been ranked as one of Australia's top 50 financial planners by Wealth Professional and is a popular financial commentator in the media, having a weekly column in The Australian newspaper in addition to regular podcast and ABC television appearances.

The new face of financial advice

Award Winning Advice

Our practice is located in Sydney CBD and we have been voted as one of the top financial planning firms by digital guide - Top 10 Financial Planner

Advice whoever you are

Our clients are diverse and their financial planning needs unique. We cater for all financial advisory needs whether the task is big or small and always deliver advice in the best interests of our clients.

Communication your way

Whether it be via phone, SMS, email, video call or face to face, however you like to communicate, we'll be there on the other end.

Clarity, Empathy, Value

Our mantra reflects the way we operate. We cut through the noise and provide clear and concise advice, we listen to your concerns and we deliver the outcomes you are seeking.

Our Secret Sauce

We are experts in breaking down complex financial matters into easy to understand ways so that our clients can make informed decisions to maximse their financial outcomes. We also offer exclusive investment opportunities to FinancialAdvisor.com.au clients that they will not find elsewhere.